Complete Product Hunt Launch Guide
Everything you need to know about launching your product on Product Hunt, from finding a hunter to maximizing your launch day success.
What is Product Hunt?
Product Hunt is a platform where people discover new products. It's like "Hacker News for products." Getting featured on Product Hunt can drive thousands of visitors to your site in a single day.
- Products are ranked by upvotes within a 24-hour period
- Top products get featured on the homepage
- Can drive 1,000-10,000+ visitors in one day
- Great for early traction and press coverage
Why You Can't Post Your Own Product
Product Hunt Rule: Makers (the people who built the product) cannot post their own products. You need someone else to "hunt" it for you.
Why? This prevents self-promotion spam and keeps the community authentic.
Step 1: Find a Hunter
A "hunter" is someone with a Product Hunt account who will post your product for you.
Where to Find Hunters:
- Ask Friends/Network - Do you know anyone active on Product Hunt?
- Product Hunt Community - Join Product Hunt's Slack community and post in #hunters channel
- Twitter/X - Search for "Product Hunt hunter" or "PH hunter"
- Indie Hackers / Reddit - Post on r/indiehackers or r/SideProject
- Hire a Hunter - Some people offer hunting services (usually $50-200)
Step 2: Prepare Your Product Hunt Listing
You need to prepare everything BEFORE launch day. Your hunter will need:
- Product Name - Example: "Best Husband Ever"
- Tagline - One sentence, max 60 characters
- Description - 2-4 paragraphs explaining what it is
- Product URL - Your website URL
- Product Logo - 512x512px square image
- Product Screenshots - At least 3, recommended 5-7
- Product Video - Optional but recommended (30-60 second demo)
- Topics/Tags - Choose 3-5 relevant topics
- Maker Comment - Your story (you write this after launch)
Step 3: Choose Your Launch Date
Best Days: Tuesday, Wednesday, or Thursday
- Avoid Monday (busy start of week)
- Avoid Friday (people check out)
- Avoid weekends (lower traffic)
Best Time: 12:01 AM PST (Pacific Standard Time)
Product Hunt resets at midnight PST. Posting at 12:01 AM gives you the full day and more visibility = better ranking.
Step 4: Launch Day Process
The Night Before (11:30 PM PST):
- Final check of all assets
- Hunter confirmed and ready
- Your Product Hunt account created
- You're ready to respond to comments
At 12:01 AM PST:
- Hunter posts your product
- You claim your product immediately
- Add your maker comment
Throughout Launch Day:
- Share everywhere (Twitter, LinkedIn, communities)
- Engage actively - respond to every comment
- Monitor ranking (Top 5 = featured on homepage)
- Stay active and genuine
Pro Tips for Success
Before Launch:
- Build an email list and email them on launch day
- Prepare your network - tell friends/family about launch day
- Create great assets - clear screenshots, professional logo
- Write compelling copy - clear, engaging description
During Launch:
- Respond quickly - first hour is critical
- Be genuine - don't be salesy, share your real story
- Engage with community - upvote other products too
- Share strategically - don't spam, share in relevant communities
Success Metrics
What's Considered Success:
- Top 5: Amazing! Featured on homepage, thousands of visitors
- Top 20: Great success! Significant traffic and visibility
- Top 50: Good success! Decent traffic and engagement
- Top 100: Solid launch! Good visibility
- 100+ upvotes: Strong community support
Realistic Expectations: First launch: 50-200 upvotes is common. Don't expect to be #1 on first try. Focus on engagement and feedback.
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